The Difference between SEO, SMO, SEM

21 April 2021


The world as we state in the current day situation has transformed into a Digital Universe. In every single niche and corner, our universe is associated carefully and these circumstances has lead to the development of what we today know as "Digital Drive". The Global Center for Digital Transformation says or clarifies that adjustment in an authoritative structure is the establishment of advanced business change. Digitalization is changing each part of human existence. We are flourishing in a period where large scale manufacturing has been snared by mass customization, where human insight has lead to the improvement of an entirely unexpected world that is known to be a universe of digitization. The worldwide society in the current day situation is flourishing in the boondocks of the computerized age. The structure or idea of digitization has entered pretty much every field including that of the marketing and promoting correspondence measures. The Online Marking is furthermore has 3 main components SEO, SMO & SEM. Lets discuss these in brief:



SEO (Search Engine Optimization) is one of the organic processes to rank your website or your brand on the Search Engine.

  • Technique includes optimizing the website as On-page SEO, Off-page SEO and Local SEO.

  • On Page Seo is adding relevant Keywords in title and content in the website which is related to your Business.

  • Off Page Seo is the long term process, submitting your website in directories & Business listing, getting backlinks from High quality sites & blog commenting and posting.

  • Local Seo is used for giving more focus to local search for getting best result in your Local area. Mapping, adding the info in the Google my Business etc.

  • Ranking of a website is majorly based on content as content plays a vital role in SEO.


SMO (Social Media Optimization) is the spreading your business info, events, offers & about your products/services on to the Social Media platforms like Facebook, Instagram, Twitter, LinkedIn & YouTube. Main focus of the SMO is to promote your business.

  • This is becoming the most popular method to improve your online presence.

  • Best way to improve the awareness of new brands and businesses.

  • You can make groups, pages to promote your brand.

  • Both organic and paid campaigns are available to boost your brand.

  • With the help designer you can create relevant image and content you can share it on social media.

  • You can create your audience by targeting Gender, Age, Location and Behaviour (What you perform in your Profile).



Search Engine Marketing is related to SEO that they both deal with Digital Marketing showcasing effort on Search Engine like Google, Yahoo & Bing. Search Engine Marketing completely refers to advertisement through paid Media while SEO is completely organic process. SEM acquires traffic through the Purchase ads on search engine & SEO is depends on algorithm & link building process to earn traffic.

There are many focusing on elements that become possibly the most important factor in this type of digital marketing. Through web crawler promoting on Google Adwords, you can pick the location and a few different elements to improve the proficiency of your paid advertisement effort. This type of SEM is regularly alluded to as Pay-Per-Click (PPC) advertising.

To earn traffic & to give success your business on the Internet world, Digital Marketing strongly recommends you to use SEO & SEM collaboratively. Cloud9i is the best digital marketing company in Bangalore who suggest you the best services of SEO, SMO & SEM to grow your business.