Revolution Of Digital Marketing – This helps changes the industry to a TOP Level
09 August 2020
As the time comes, and we enter in the Modern ERA of technology. More and more people are aware nowadays the benefits of Advance Digital marketing because it brings the organic traffic which turns in to sales. We can say ‘Digital platform’ is the New king for all industry. Today almost 80% of the considerable numbers of media that we devour come through Digital channels. Enormous web use and Advance Digital media has offered ascend to another showcasing idea called Digital Marketing. It is viewed as the fate of business advancement.
Digital Marketing Channel
- Affiliate Marketing
- Digital Marketing Channel
- E-mail Marketing
- Search Engine Marketing
- Social Media Marketing
- Social Network Service
- In Game Advertisement
- Video Advertisement
- Native Advertising
- Content Marketing
- Sponsored content
Top Trending Channels and technology in 2020 & future
Social Media Stories
These days Digital stories are extraordinary medium of marketing compared to other inclining mediums that proposed by different social media stages like Facebook, Instagram, Youtube, and Snapchat. It is additionally the method of showing your inventive things through your image. Right now, Currently, over 970 million accounts are posting to their stories and 50% of businesses are taking advantage. Every few days one or the other social media platforms give different sorts of new updates which are directed to the innovative ideas to market your business.
Time has changed quickly, before there were blogs who you give primary concern to talk and write about the specific product, but now that thing has vastly overcome by the video advertisement, Video is the new King. With the assistance of social networking platforms, you can publish your business or a product related video and expect a great engagement. Along these lines, you can raise your online networking Engagement which enables your business or product to target the mass. Search engine result page (SERPs) show YouTube, so using SEO in close captions, titles, and descriptions create better optimization and performance.
E-Mail Marketing or personalized E-mail
Personalized email is the way to show your clients that you care about their issues. in fact, 80% of purchasers are bound to purchase an item or service in the event that they get promotional email messages explicit to them. You can trigger auto-email to responds if a Customer reaches your website or content. Example- If a customer browse a certain product then you can send a promotional message with coupon code with for that specific product.
Artificial Intelligence (AI) is one of the top most trending technology which helps to all kind of industry. AI helps analyze customer behaviour through data from websites, social media, blog posts and more. This data gives brands insights on how those customers are finding their products and services.
Recently, during this pandemic (covid-19), Researches have been working on a AI Robot, Which can communicate with patient in hospital & treat them at a best level without a human contact. Robots can reduce human contact, transmission of Covid-19 but now scientists are studying the behaviour of robot how it react if patients comes with various problem if no one present at that moment.
The upcoming Digital marketing channel is Voice search. From SEO point of view it is also new and most innovative feature. Now days Siri, Goggle and Alexa these smart devices are taking a next level to continued rise in verbal communication.
Some Interesting facts about Digital Marketing
- 82% of consumer Internet traffic is from Video by 2021
- 75% of total marketing budget will go to Digital Marketing by 2021
- Youtube has higher Engagement rate and low bounce rate than Facebook and Twitter
- Kevin Systrom's photograph of a stray dog sitting near a taco stand in Mexico is the first image ever shared on Instagram. The app's co-founder captioned it 'test', and uploaded it a few months before his idea was launched to the public on October 6 2010. Each day around 70 million photos and videos are uploaded to Instagram
- Food is the most searchable category on Pinterest as 57% of users discuss about food-related topics
- INDIA is the country has the most active Facebook users. (280Million)
- Organic search is responsible for 51% of all website traffic. As for the rest, 10% comes from paid search, 5% from social media channels, and 34% from other sources.